Company Fact Sheet  |  Executive Management Bios

Executive Management Team

Kevin A. Peters - Chief Executive Officer

Kevin Peters joined FleetPride in 2013 after five years at Office Depot, where as President, North America he built this multi-channel business with P&L responsibility for retail stores, contract sales, direct mail and e-commerce in a highly competitive category. While there he also improved the global supply chain and IT functions. From 2002 to 2007, Peters was the Senior Vice President, Merchandising and Supply Chain at W.W. Grainger, Inc., responsible for the overall strategic direction and management of the company's product line, purchasing and global supply chain operations.  He led the largest product line expansion in company history and was the process leader responsible for North America's largest SAP implementation. Prior to W.W. Grainger, he was at The Home Depot for 11 years, where he served as Vice President and General Manager, Home Depot Commercial Direct, the wholesale division for Home Depot Canada. Peters received his BS degree in Business Administration from the University of La Verne in California and an MBA from the Kellogg School of Management at Northwestern University.

Jeff Liaw - Chief Financial Officer

Jeff Liaw joined FleetPride in 2012 as Chief Financial Officer after seven years as a principal with TPG, a leading global private investment firm with $54.5 billion of assets under management. Liaw helped lead TPG's industrials investing practice area, including its recent investment in FleetPride. Prior to TPG, he was an associate at Bain Capital, a private equity investment firm. Liaw serves or has served on private and public company boards of directors, including American Tire Distributors, Armstrong World Industries, Energy Future Holdings (formerly TXU), Graphic Packaging, and Oncor Electric Delivery. Liaw received his bachelor's degree from The University of Texas at Austin and an MBA from Harvard Business School. He is a native of Houston, Texas.

John Beasley - Senior Vice President of Branch Operations

John Beasley joined FleetPride in December 2013 as SVP Branch Operations. John comes to FleetPride with a wealth of experience which includes Orchard Supply Hardware, a San Jose based home improvement retailer, where he was SVP, Retail Operations and Administration. During his tenure at Orchard, John led numerous functions including store operations, loss prevention, commercial services, information technology, real estate, store planning, and corporate strategy. John also held two operational roles at Home Depot including Director, Operations Strategy and Director, Operations (Six Sigma). John earned a BA, Russian Studies from Columbia University and an MBA from Dartmouth College. He also served in the United States Navy.

Donna Broome – Senior Vice President of Sales and Marketing

Donna joined FleetPride in 2013 as SVP of Sales and Marketing. Broome comes to FleetPride with vast experience in sales and marketing strategy, brand strategy, customer management and intelligence, talent management and sales force design and effectiveness. Most recently, she was SVP, Commercial Sales and Marketing for Advance Auto Parts where her key accomplishments included doubling their commercial business over four years by rolling out sales force automation technology and tools, implementing customer databases and other detailed analytics including predictive modeling. Prior to her time at Advance Auto Parts, Broome held senior level positions for Dealer Tire, W.W. Grainger and spent the early part of her career with Xerox, in sales and account management positions. She holds a Bachelor of Business and Marketing from the Johnson and Wales University, Providence, Rhode Island. Broome also attended the Advanced Management Program at Harvard Business School.


Jill B. Louis - General Counsel

Jill Louis joined FleetPride in August 2013 as General Counsel. Prior to FleetPride she was Managing Director, Commercial Transactions and Regulatory Compliance for FedEx Office and Print Services, Inc., a wholly owned operating company of FedEx Corporation. There, she led FedEx Office’s transactional, sourcing, intellectual property, regulatory and technology legal team. Prior to FedEx Office, Louis served as Vice President, General Counsel and Secretary for HQ Global Workplaces, Inc., a multinational serviced office company. She has also worked in private law practice with corporate transactions section of Hughes & Luce, L.L.P. (now K&L Gates) in Dallas and Hogan & Hartson (now Hogan Lovells) in Washington, D.C.  Her practice included mergers and acquisitions, securities regulation, and intellectual property. Louis received her law degree from Harvard Law School and her B.A. in Broadcast Journalism, magna cum laude, from Howard University. 

Steve Nelson – Chief Information Officer

Steve Nelson joined FleetPride in 2013 as Chief Information Officer bringing extensive experience in managing large scale IT organizations, working in diverse industries, directing cross-functional teams, and developing and executing strategic plans. Nelson comes to FleetPride from Graphic Packaging International, a $4.5B global packaging business where he was Vice President IT Operations and Integration. At GPI, Nelson led successful integrations of key acquisitions and was also responsible for a SAP ERP implementation. He also established SLAs, PMO and IT service delivery standards for the company. Prior to that, Nelson was VP & CIO for Altivity Packaging, directing an IT staff of 80 for a $2.5B multi-site consumer packaging business. His early career also includes experience in IT leadership roles with Georgia Pacific, Solo Cup, Continental Airlines and Domino Amjet. Nelson holds a BA in Business Administration from the University of Houston, Houston, Texas. He is also a member of the CIO Leadership Network, CIO Executive Board and Technology Executives Club.

Paul Rostron – Chief Human Resources Officer

Paul Rostron joined FleetPride in 2013 as Chief Human Resources Officer. Rostron comes to FleetPride from Sabre Holdings, a market-leading global travel services provider. As EVP and Chief People Officer of Sabre, he led significant change initiatives facilitating Sabre’s growth and profitability endeavor, which included driving the people and cultural initiatives required to support this effort. Under Rostron’s leadership, Sabre has been frequently recognized among the “Best Places to Work” in a number of global markets. Earlier in his career, Rostron held top HR roles at 7-Eleven and Kinko’s (FedEx Kinko’s). He also held a number of key strategic HR and Organizational Development positions at Gateway and Abbott Laboratories. Rostron has an MBA from the University of Illinois and has served as a director on a number of public and private company Boards.


Key Contacts
Melinda Pryor
Marketing Communications Manager

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